Cycle Republic adds to brand portfolio with Endura partnership

UK retailer Cycle Republic has announced it is entering in to a new partnership with Scottish cycling apparel brand, Endura.

The announcement comes only days after the company revealed it had secured a distribution deal with bike manufacturing brand Brompton Bicycles earlier this week.

As a result of the agreement, Cycle Republic now offers customers a range of over 50 products across men’s and women’s apparel throughout its 21 stores, with an extended range available online.

Cycle Republic Managing Director, Peter Kimberley, commented: “I am delighted to partner with a British apparel brand of the quality of Endura, their products have a global status and I have no doubt that our customers will be excited. The passion of the team is incredible, they work with the world’s leading riders and teams from across the world to ensure they are always developing the very best and are never complacent”.

Endura has been a firm choice for some of the world’s top teams and riders, partnering with Movistar Team, Cervélo Bigla Pro Cycling Team and riders in women’s World Tour racing.

Simon Richardson, Endura UK & International Sales Manager, said of the partnership: “Over the years we’ve been speaking, we have always been impressed with the dedication, integrity and passion for riding of everyone that we’ve met at Cycle Republic. We are looking forward to taking our place within Cycle Republic’s apparel offering, an offering that reads like a who’s who of progressive brands. Endura is excited to finally be available for both Cycle2Work and Cycle Republic’s loyal customers”.

Endura joins the likes of Proviz, Mavic and Giro in partnering with the retailer, which offers exclusive bikes, accessories, clothing and repairs from inner-city locations across its growing UK network. Earlier this month, Cycle Republic also secured a partnership agreement with Spanish cycle manufacturer, Orbea.

Hayley Everett

Multimedia Reporter

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