The 2018 installment of Eurobike will take place over three business days at the request of the bicycle industry.
Back in October, exhibitors and visitors were surveyed by the organisers, who asked whether the industry would be best served by three or four business days. The result will now mean that the trade show will take place earlier than normal running July 8th to July 10th.
From 2018 Eurobike will drop its consumer element entirely.
“The large majority of our customers have spoken in favor of a three day Eurobike 2018. As a partner of the global industry, we support this wish and will thus provide exhibitors and trade visitors with the three business days that they are accustomed to,” said Klaus Wellmann, CEO of Messe Friedrichshafen, explaining the decision.
“A three day event is more cost-effective and, although this means cutbacks for us as organizers, we will naturally support this decision.”
The 2017 event, which retains the Festival Days are: Wednesday, August 30 to Saturday, September 2. (August 30 – September 1 are Business Days, September 2 is Festival Day)
Media will further be invited to an exclusive pre-show event in the Italian Dolomites, full details of whiCh can be seen here.