Eurobike Award registration goes live, adds “Start-up” category

Registration for the 2017 Eurobike Awards has now gone live, with brands invited to submit their innovations here.

Last year some 500 product entries resulted in 51 winners scooping the coveted industry-judged gongs.

“We have introduced the Start-up Award category for the growing number of newly established businesses in the bike industry, who also exhibit at Eurobike. We look forward to receiving large numbers of applications from innovative bike start-ups,” says Dirk Heidrich, Eurobike project manager, Messe Friedrichshafen.

Eurobike Award evaluation continues with a two-stage process introduced for the first time last year.

“The large number of products entered pushed the previous judging process to its limits. This is why we introduced a new system. And it has proven successful,” explains Heidrich.

In the first round a shortlist is drawn up. An extended international expert panel made up of twelve judges initially assess all entries in a digital review process. Entrants considered potentially worthy of an award are shortlisted and go into the final round, where a panel of six judges test and evaluate the innovative bike products over two days.

During the two-day panel meeting, the judges make their decisions for the winners of the Eurobike Awards, the Gold Awards and the Start-Up Awards. They are looking for pioneering products that set new standards in terms of design, functionality and quality. In addition, there is a Green Award for particularly sustainable innovations.

As in previous years, the judges’ panel meeting is organised and presided over by the Deutscher Designer Club (DDC) for Messe Friedrichshafen.

This year’s Eurobike Award winners will be announced on the first day of the Eurobike trade fair (30 August to 2 September 2017). All winning products will be on display during the show in a special showcase in the Foyer West. The Eurobike trade show is open from 09:00 to 18:00. On the Business Days, from Wednesday to Friday, the show is open to trade visitors and accredited journalists only.