Eurobike, in collaboration with Radbonus, is this year to pit exhibitors and visitors against one another in a leaderboard style event, with those brands clocking the most cycle mileage scooping a new award.
With traffic a significant problem for the event each year, the organisers are seeking solutions to ease the flow. As such, exhibiting brands will be pitted against one another in a league table, clocked by Radbonus’s app. The cycling business with the highest cycle mileage tally will then be gonged with a new award “and receive a lot of good PR,” adds Eurobike project manager Dirk Heidrich.
“The bicycle industry is trying hard to show the world that bicycles are not just an equivalent but actually the better means of transport. However, at the industry’s leading trade fair, the vast majority of trade visitors and exhibitors have thus far been traveling to the exhibition grounds by car, even from a short distance. In this case the aspirations of market participants for their own product and its use/reality do not yet fit together. We want to change that,” says Klaus Wellmann, CEO of Messe Friedrichshafen.
Radbonus will also lure trade visitors into the bicycle saddle for Eurobike: Attractive prizes will be raffled off among all trade visitors who collect bicycle kilometers with the app during Eurobike. The grand prize for participating bicycle dealers is the opportunity to go along on the Velobiz dealer trip to Taiwan.
Irrespective of the various battles and challenges with Radbonus, Messe Friedrichshafen and the city of Friedrichshafen are also stepping up their efforts to expand the infrastructure for cyclists in the vicinity of Eurobike. For example, Eurobike will be offering guarded and spacious bicycle parking at both main entrances to the exhibition grounds, with charging facilities for e-bikes, a lock rental service, and a repair station. In addition, 500 Nextbike rental bicycles will be available for free use by visitors during the Eurobike in Friedrichshafen. Last year Friedrichshafen also saw the groundbreaking ceremony for the new speedy “Veloring” cycle route, which will span the city on Lake Constance in a semicircular seven-kilometer cycle route, making the journey to the exhibition grounds faster, safer, and more convenient for cyclists.
“We want to challenge the industry not only to put its focus on business but also to put its values into practice during Eurobike,” says Klaus Wellmann, CEO of Messe Frankfurt.
The 27th Eurobike will be open from 8:30 am to 6:30 pm from Sunday, July 8, to Tuesday, July 10, 2018, and is only accessible to trade visitors and accredited journalists.