Eurobike has announced the implementation of a new digital strategy, which includes a website relaunch equipped with an ‘intuitive’ search tool.
The trade show’s website address is now shortened to ‘www.eurobike.com’, and will be accompanies by a new app and digital B2B tool presented for the new edition of the show.
“Trends, innovation and digitalisation – these are key concepts at the Eurobike trade fair and also apply to our own domain,” said Head of Eurobike, Stefan Reisinger. “We have now completely overhauled and renewed our website and all its programme content and services. Particularly with regard to the continuing increase in mobile usage.”
In a bid to improve user-friendliness the Index of Exhibitors is an important element in the revamp, which will see more extensive exhibitor profiles with videos, social media links and contact persons. A new intuitive search function makes it easy to find the right profiles, enabling users to filter for exhibitors and brands, product groups, hall allocations or particular countries.
The website will also feature five topics (Urban Mobility, Sport Performance, Bike Community B2C, Eurobike Global and Inside Bike Business B2B) which will be kept updated with relevant content throughout the year, with the themes linking to corresponding providers and events at the show.
Peter Post, Managing Director at Scholz & Volkmer, the creative agency which supported the relaunch, said: “On eurobike.com, we are successfully implementing two conceptional goals: Providing more space for exhibitors to promote themselves and their products online and creating a home for content and themes that will help shape and inspire the industry.”
Eurobike will open to trade visitors next month between 4-6 September and then to the wider public on the 7th. The trade show is expecting 1,400 exhibitors this year, with 150 of those newcomers to the fair.
CIN headed out to South Tyrol and Frankfurt for Eurobike’s Media Days events to get a heads up on what to expect from this year’s show.