Between 4-7 September, more than 1,400 exhibitors will be showing new products and innovations for the upcoming season at Eurobike, with some 150 of these being new exhibitors.
Stefan Reisinger, Head of Eurobike at Messe Friedrichshafen, said: “The current changes in the cycle market are reflected at Eurobike. E-mobility, digitisation, system integration yet also the relocation of production are dominant topics in the global bike business. New players from all over the world are enriching the cycle industry with product innovations, solutions and alternative approaches to future mobility requirements.
“The future is beginning here and now – Eurobike is showing what will come tomorrow and delivering new stimuli while giving cause for thought to retailers, industry and all the other market participants. In the mixture of top brands, who have been attending for many years, coupled with newcomers, trendsetters and innovators, the composition of Eurobike this year with more than 1,400 participants has again achieved a supreme level.”
Newcomers in this year’s bike sector include young cycle manufacturer Pexco (stand B2-400) which will be celebrating its trade fair premiere, as well as the likes of Puello, Pierer and Husqvarna. Anthony Sinyard will be exhibiting for the first time with Supacaz (Stand B3-401) his accessories supplier founded in 2013.
Croatian Eurobike newcomer Greyp (Stand A1-502) will also be making its first appearance while Italian bike producer Bianchi will be making a long-awaited return (B2-500).
In the field of micromobility, Wintersteiger AG (Stand B4-314) will be addressing the issue of everyday mobility with the bicycle, during its Eurobike premiere. The engineers from Upper Austria, better known from the winter sports segment as the market leader for ski service and rental systems, will be exhibiting washing systems for bikes and condensation drying lockers.
Only around one third of exhibitor newcomers will be coming from Germany, while the largest contingent among foreign customers exhibiting at Eurobike for the first time comprises exhibitors from France (7%), USA (6%), China (5%) and the Netherlands (4%).
Eurobike will take place between 4-7 September beside Lake Constance, Friedrichshafen.
CIN recently jetted off to Eurobike Media Days in South Tyrol, Italy, and Eurobike Urban Mobility Media Days in Frankfurt, Germany, to see the latest trends and innovations on the MTB and urban mobility markets. Here’s what we saw…