Extra UK and Cyclex announce exclusive distribution of NAMEDSPORT>
Extra UK have announced a new distribution partnership with NAMEDSPORT> who join the Extra and Cyclex family of products.
A familiar face in Grand Tours, as the primary nutrition partner, NAMEDSPORT> began in 2014 after forming a partnership with Named S.r.l., the leading Natural Medicine company in Italy. The ethos of the company is to produce the best possible nutrition and supplements for sportspeople using only the best raw materials and ingredients. The brand offers a complete range of nutrition for use before, during and after activity in the form of its bars, gels and recovery products.
Stefano Corciulo, NAMEDSPORT> CEO, said “We are happy to announce the distribution partnership agreement signed with Extra UK. We are convinced that Extra UK is the perfect partner to help us grow the NAMEDSPORT> brand in UK and Ireland among the cycling community and among all customers interested both in health and performance. We look forward to showcase our product range, based on scientific research and developed over years of working with professional Athletes and Teams.”
NAMEDSPORT> sponsor the Giro d’Italia and The Tour de France, as well as being the Official Nutrition Partner of the World Tour Cycling Teams Astana Quazaqstan, Team Jayco and of the MTB Team Wilier Pirelli. With a broad range of products and 30 years of expertise in the field of sports nutrition, NAMEDSPORT> have created a full portfolio to enable athletes and enthusiasts alike to perform at their very best, with a product to best suit their individual needs.
NAMEDSPORT> has undertaken to obtain Informed Sport certification as a further guarantee for its products, which are thus subjected to a high number of tests and analyses on an ongoing basis, the results of which, for each production batch, are published in real time on the dedicated website www.informed-sport.com.
Mark Greshon, Extra UK Head of Brands said: “We are pleased to bring NAMEDSPORT> back to the UK and Ireland and add it to our portfolio of premium brands. Nutrition is a competitive category but we feel the expertise, branded ingredients and sports marketing behind NAMEDSPORT> can make it the leading choice for retailers and consumers who want quality products to help improve their performance and lifestyle. Not to mention the fact their products also tastes great, so much so that we’ll be sampling a selection of the range at COREbike next month.”
