Fox Factory to relocate HQ from Scotts Valley, California to Georgia

Fox Factory has revealed an HQ move is in the works, having purchased a 23-acre site in Hall County, Georgia.

With the aim of diversifying its manufacturing platform and adding long-term capacity to support its Powered Vehicles Group, the first phase will be completed in early 2020 and will be used for manufacturing, warehousing, distribution and office space. FOX will also move its corporate HQ from Scotts Valley, California to its existing Georgia offices by year end.

The relocation will see its aftermarket bike products distribution, sales and service operations from Watsonville and Scotts Valley to Reno, Nevada to “better serve its customers”.

FOX will retain its Scotts Valley location as an essential shared services facility housing certain corporate functions.

FOX plans to invest up to $50 million in capital expenditures and employ up to 800 personnel over the next five years, dependent on market and economic conditions in Georgia.

“We are pleased to announce the plans for a new state of the art campus in Hall County, Georgia,” stated Larry L. Enterline, FOX’s CEO. “This new site will allow us to add an additional world-class manufacturing operation for our Powered Vehicles Group that we intend to be ISO9001 and IATF 16949 certified, and will increase our ability to better serve our OEM customers and on-road aftermarket business.

“The decision to expand our manufacturing and operations, relocate our headquarters, and move our aftermarket bike operations was the result of extensive research by our team and will better support the needs of our growing business over the next several years.”

Fox saw sales rise 21.1% in Q3 for its Specialty Sports Group (formerly referred to ‘the Bike Group’), continuing a positive run of results from earlier in the year.