Rouleur parent Gruppo Media will take full ownership and organisation of the Rouleur Classic from 2018.
Having worked thus far in collaboration with Telegraph events, which has a deep portfolio of B2B and consumer exhibitions, the 2018 show will return to Victoria House again next year, running November 1st through 3rd.
The premium ticket London event may be just the tip of the iceberg for Gruppo’s plans for the Classic, explains managing director Bruce Sandell.
He told CI.N: “We thank Telegraph Events for collaborating with us to bring the Rouleur Classic to life. The Rouleur Classic forms the key focus for our growth over the next five years, with international editions planned in the USA, Germany and Australia. We have very exciting plans for the event, the magazine and our online retail business, all of which are centred around the Rouleur Classic.”
Steve Clark, Telegraph Events Divisional Director added: “With the team at Gruppo Media, we are proud to have successfully launched and established such a prestigious event, alongside our portfolio of business and consumer events. Now in its third edition, and after gaining a number of industry accolades, we feel the Rouleur Classic is now best served by sole development from Gruppo Media. We wish Gruppo Media the best in continuing to progress this exciting brand and thank the team for their hard work and dedication.”
Among other awards, the event was quick off the mark, scooping the Best Consumer Launch at the AEO Awards 2016. Targeted at the affluent enthusiast, the annual exhibition has become a favourite among luxury brands and occasionally a launchpad for high-end bikes. Guests at this year’s London showing included Bradley Wiggins, Alberto Contador, Gerard Vroomen, Marcus Storck, plus many more racing and industry icons.