Interbike show director Pat Hus is to depart Emerald Expositions having held the role since 2011.
In the interim Justin Gottlieb, who has been instrumental in the show’s organisation, will take over the role.
“Justin has an intimate knowledge of the cycling industry having worked in the space for over 20 years and has been a senior part of the Interbike team for six years,” said Darrell Denny, Executive Vice President at Emerald Expositions, Interbike’s owner. “He has a broad range of successful experience in bicycle retail, wholesale and at the brand level and has been an integral leader at Interbike. Justin is known, respected and excited to be leading our team going forward.”
“I and my colleagues thank Pat for his great work on Interbike and wish him the best in his future endeavors,” Denny said.
Justin joined Emerald in 2012 and has been serving as Communications & PR Director for Interbike, and Corporate Communications Director for Emerald Expositions. In addition to his involvement in strategy development on Interbike, Justin also managed Interbike features and activations, retail education development, and projects such as the Interbike Mechanics Challenge. Most of his more than 20-year career has been in the cycling/sporting goods industries, on the retail, wholesale and events side of the business.
“In addition to the very experienced Sales and Marketing team remaining in place, Justin will be adding several new staff members to the Interbike Marketweek team to increase marketing, communications and retail relations proficiency,” Denny added.
Interbike in 2018 has expanded its format this year to become Interbike Marketweek. The Interbike Marketweek 2018 experience will begin with a consumer festival (the Northstar Free-Ride Festival, powered by Interbike) with demos starting on Saturday, September 15th, at the Northstar California Resort, located near Lake Tahoe in the Sierra Nevada mountain range. The Northstar California Resort is home to Northern California’s largest bike park.