Lightweight appoints Vielo Sports (Storck UK’s new name) as UK distributor

Download PDF

Luxury wheels, components and now clothing label Lightweight has appointed Vielo Sports – soon to be the new name for Storck Raddar UK – as the UK distributor.

With Chris Hewings having left to become FunkedUp’s CEO, Erhard Wissler, president of Lightweight parent, the Wissler Group, has linked with Ian Hughes’s UK arm of Storck – the largest distributor of the brand globally.

Current Lightweight dealers are now offered first refusal on the brand as it begins to expand into more bricks and mortar outlets. Mail order and internet outlets remain excluded from the brand’s strategy.

Like many others in the trade, the timing of Brexit has been unfortunate in the coming together of the pair, with prices set to rise slightly in light of the pound’s fall against the dollar. Margin is, however, set to be retained at the current level.

Over the next two months Vielo will be visiting Lightweight dealers, as well as exhibiting at the up-coming Cycle Show and Rouleur Classic in November.

As part of the partnership, Lightweight will receive a new UK website and fresh contact points will be established in due course. Vielo will handle all new and outstanding orders with immediate effect.

The contact number for Vielo is  + 44 (0) 191 493 2654.