Maxxis to launch new High Road at the Tour of Britain

Maxxis’ new High Road tyre will make its first public appearance at the Tour of Britain 2018, before becoming available to consumers early next year.

An eventual replacement to the Padrone TR, the High Road features new technology that has lead Maxxis to claim the tyre is its “fastest dual-compound tread pattern” produced to date.

The new characteristics on the tyre include K2 puncture protection, which is a thin layer of Kevlar® Composite from Maxxis. This offers riders enhanced protection when tackling a multitude of weather conditions. The new silica compound on the tyre also helps to boost the bike’s performance, featuring a claimed 16% improvement in rolling resistance, as well as bettering previous Maxxis technology for wet grip by 23%.

Widely known for its off road product, Maxxis has seen immense growth on the tarmac in recent times, clocking up an 87% uptick in road tyre sales in 2017.

UCI Continental team Canyon Eisberg will be racing on the premium road tyre at the Tour of Britain, giving thousands of spectators their first glimpse of the latest Maxxis technology.

Maxxis UK bicycle brand manager, Stephen Robinson commented: “We’re proud to be launching our High Road tyre at one of the biggest events on the European road cycling calendar. It’s a great feeling to have Maxxis technology being used by a UCI Continental team, demonstrating the quality and constant improvements we are making to our road cycling range. We’ve been working with Canyon Eisberg for some time now, with the team enjoying many victories on our tyres, including the recent 10th edition of the OVO Energy Tour Series. To be officially launching the High Road with some of the best riders in the country represents the next level in our relationship, and we can’t wait to cheer the guys on from the sidelines at the OVO Energy Tour of Britain.”

Maxxis UK has started preparing for delivery into the market, with the aim of being with dealers in late Q1/early Q2 2019.

The Canyon Eisberg team, featuring European Champion Andy Tennant, will be taking part in all eight stages of the Tour of Britain from the 2nd of September, visiting the cities and regions of Newport, Devon, Somerset, Warwickshire, Cumbria, the Lake District, Nottinghamshire and London.

Trade accounts will have access to the product via distributors Extra UK and Madison.