Having set out to grow the perception of the brand as more than just a maker of quality MTB rubber, Maxxis UK has recorded an 87 per cent growth in road tyre sales last year in the UK market, compared to 2016.
Maxxis UK’s managing director, Derek McMartin, attributes this success to a combination of factors, and comments: “Maxxis has an established presence and popularity in the UK’s MTB scene, but over recent years we’ve set about preaching the Maxxis gospel to other disciplines, in a bid to expose more riders of all levels to the high quality, performance-focused tyres Maxxis offers.
“The road tyre market is getting more competitive and consumers demand excellence, so it’s even greater testament to our tyres that we’ve succeeded in penetrating the road segment over a relatively short time frame. The results we’ve seen have motivated us to step things up a notch and invest in key strategies and partnerships to increase our market share even further and become synonymous with road cycling.”
In a bid to make further headway in the UK’s road sector, Maxxis will build on its recently announced partnership with events promoter, Velo29, by continuing its sponsorship with the newly-rebranded Canyon Eisberg (formerly Bike Channel Canyon). Along with the new name, the team will also be introducing a fresh line-up, headed by former world champion, Andy Tennant.
Also representing the tyre giant for another year is the Maxxis 4 Racing team, introduced into the manufacturer’s sponsorship cohort last year. Having already achieved a number of podium positions over 2017’s season, there are high hopes for this year, with the team looking to add up to six female riders to the line up, which will constitute around a third of its roster. The team will be taking on the season, riding on Maxxis’ Tubeless Ready Padrone TR and Campione tyres.
Maxxis Tyres are available to UK bike shops via Extra and Madison.