Muc-Off launch pro-level chain optimisation service

Muc-Off have announced the launch of its new pro-level chain optimisation service to select bicycle dealers, utilising its new Ultrasonic Clean and Lube Tanks.

The service is available now in over 20 select dealers across the UK, with the global roll-out to follow next month with a further 300 stores in over 15 countries.

Riders in any part of the UK, and soon across 15 international markets, can use Muc-Off’s Dealer Map to find their closest authorised chain optimisation centre, and get their chain ultrasonically cleaned and lubed.  The dealer map is housed on the Muc-Off Performance Hub.

Alex Trimnell, CEO at Muc-Off said: “After years of testing and over seven figures invested into research and development, we’re completely stoked to be bringing this incredible process to bike shops. We think every rider deserves to experience the same products and services as the pros, just like with the launch of the Grand-Tour-winning Ludicrous AF Lube. Ultrasonic Tanks are the next evolution in our performance journey – we can’t wait for more riders to experience the epic gains these products offer!”

A total of four Muc-Off products make up the core of the chain optimisation process; the High-Performance Ultrasonic Chain Cleaner, which quickly breaks down the stickiest oils, grease and grime, giving a chain a complete refresh; High-Pressure Quick Drying Degreaser; and Ludicrous AF, the world’s fastest race lube, or Hydrodynamic.

Carsten Jeppesen, Technical Director at INEOS Grenadiers, said: “We have enjoyed seven very successful years together with Muc-Off, marked by wins at a number of Grand Tours and other major races. Muc-Off have been ultrasonically optimising our chains for years, and the subsequent gains we’ve seen in drivetrain efficiency during that time, have been instrumental in helping us deliver those results. It’s fantastic that everyday riders can now experience the same benefits as our pro-riders – making this kind of technology widely available takes aspiring pros one step closer to achieving their goals.”

Muc-Off’s new Ultrasonic Optimisation Service retails at £49.99/€64.99 for application with Ludicrous AF, and £24.99/€32.99 with Hydrodynamic Lube.

Additionally, the High-Performance Ultrasonic Chain Cleaner is readily biodegradable, Ludicrous AF is made of 75% plant-based materials, and Hydrodynamic lube is petroleum-free.

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