Muc-Off launches bike wash in-store refill programme

Muc-Off has today rolled out its refill stations across the UK, in a bid to significantly reduce plastic under the business’ ‘Project Green‘ initiative.

Over 80 dealers have signed up to the programme so far which allows cyclists to top up their bottle of Muc-Off Nano Cleaner in-store; saving money and removing the need for unnecessary plastic.

‘Project Green’ aims to eliminate over 30 tonnes of plastic by 2023, alongside a new in-store service supporting Muc-Off’s IBD network by helping to diversify dealers’ revenue streams and facilitate regular repeat custom.

“Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off,” said managing director Alex Trimnell. “Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our ambassador dealers.”

Muc-Off is giving the refill POS stands to dealers for free when they place an order for 2×25 litre containers of Nano Bike Cleaner. The brand aims to place 250 of the refill stations in UK ambassador stores which it states would save 54,000 plastic bottles from being produced, equating to just over six tonnes.

The plan is to roll this initiative out globally over the coming months to further amplify plastic savings. End users will also save 50% off their one litre bike cleaner with the refill RRP at £5.49 (normally £10.99 for a new bottle).

Hayley Everett

Multimedia Reporter

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