Muc-Off have announced its new plastic saving targets as part of its ongoing Project Green Initiative as the group plans to save over 200 tonnes of plastic by 2023.
Last year, Muc-Off announced that its goal was to eliminate over 30 tonnes of plastic from its products by the year 2023. 18 months ahead of target, it has saved in excess of 94 tonnes. Due to the success of the ongoing Project Green Initiative, Muc-Off now have a more ambitious challenge, to save 200 tonnes by 2023.
Alex Trimnell, CEO at Muc-Off, said: “It’s awesome to have reached our latest milestone. Our new target is to make sure that we’re continuing to push full steam ahead in our mission to save as much plastic as we can. We’ve made phenomenal progress in the last year, but there’s so much more work to do-keep an eye out for some game-changing green products that’ll be dropping very soon!”
A large part of Muc-Off’s Project Green success has come from updating existing products from plastic packaging to recyclable cardboard, with a view to making the entire portfolio as green as possible. Additionally, Muc-Off have removed PTFEs from all spray protectants and lubes. PTFEs can cause serious harm to wildlife when they drain into water sources, so developing alternative formulas is very important.
Refill stations are another key part of Muc-Off’s anti-plastic challenge. The brand now has 2000 refill stations worldwide, in both bicycle and powersports retailers. Customers can take their empty Nano Tech Bike Cleaner bottles and fill up with fresh cleaner. The brand will also be expanding its refill offering, with lubes soon to be available in refill form, and more Muc-Off products to follow. Refill locations can be found Muc-Off’s refill-shop finder.
Muc-Off will also continue to support group’s such as 1% for the Planet and Trash Free Trails. With more partnerships in the pipeline, the brand are looking to highlight the key global environmental challenges.