New Italian market data reveals domestic manufacturing and electric export spikes

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By Claudia Vianino

Today Confindustria ANCMA, (Italy’s National Association for Bikes, Motorbikes and Parts) released its 2015 market data and there’s some notable increases to offset a slight dip in sales.

Compared to 2014, the sales and the manufacture of bicycles look stable, with a slight decrease (-2.47%) That is however compensated by the increase in production (+90,36%) and sales of the e-bikes segment (+9.8). As for exports, Electric bikes leaving for foreign shores rose a significant 166.9%. The trend is inline with German data, which saw the e-bike perform in sales and exports.

There’s also a change in consumer buying habits to report. Increasingly Italian consumers are buying through the retail channels, either specialized or organized. More specifically, on a total of 1,653,709 units sold, 1 million bicycles were purchased via traditional large-scale retailers, or retail purchasing consortiums. The remaining units were sold through the channel of the specialized bike shops. A small portion, (about 2% of the total), was purchased online.

E-Bike sales rose to 56,189 units in 2015 while the region’s manufacturers doubled their numbers: from 8,720 units produced in 2014 to 16,600 in 2015. Here, the exciting data relates to exports, with an increase of 166.9% compared to 2014; such a big percentage raises good hopes for the future of the Italian e-bikes brands.

According to ANCMA, the reasons behind such an incredible increase in e-bikes export and sales is due to the high speed allowed by these vehicles (25Km /h).

Corrado Capelli, Chairman of Confindustria Ancma commented: “2015 market data delivers a scenario where the big change is in mobility: E-Bikes sales and exports data confirm this trend. More and more our two-wheels enthusiasts choose the pedal assisted bicycles to move in city traffic. Hopefully, we will maintain the same trend in 2016”.

Such an industrial outcome led to new-players entering into the world of the E-Bike market: further motorcycle companies are revealing their take on e-bikes, while appliances manufacturers have further started the production of engine components dedicated to e-bikes.

Along with the e-bikes exports increase ANCMA reports a 1.66% rise in parts, components and bike accessories exports. ANCMA emphasizes this is a clear recognition of the quality and international fame of the Italian products. Imports of parts and components, however, suffers from the global increase in prices and register a slight decrease in imported quantities (-5.5%).