Pacenti seeks UK distribution partner to take brand to next level
Rim and wheel brand Pacenti is looking for a distribution partner to grow dealer sales in the UK and market products to consumers at shows.
Pacenti Cycle Design owner and CEO Luke Humphreys took ownership of Pacenti in 2017 and in the past six years has developed the rim and wheel range, as well as having them tested and proven at the highest level, working with professional athletes across multiple disciplines.
The brand has been self-distributed from its UK and USA bases respectively over the last six years with a B2B and B2C sale model. Now the firm is looking to make a change.
Luke Humphreys said: “By self-distributing our products to the market we have been able to fully understand and position ourselves while developing a world class product. We have reached the point now where we feel Pacenti is ready to work with the right partners. We will continue to build the wheels and devote the time we can free by partnering with strong distributors to new product development and testing. This will enable us to lead into the future.”
