Paligap boosts UK IBD Merchandiser team with new recruit

Bristol-based distributor, has appointed a new Brand Merchandiser, Alex Cubbage, to strengthen its UK IBD Brand Merchandiser team.

Cubbage offers a wealth of experience and insight from his time working within the industry. He will be covering accounts in London, Home Counties & the South East for Stans NoTubes & Goodyear Bicycle Tyres.

“Alex is joining Pim Ramselaar in the South West, Emma Collier in the North of England, Ireland and the in-house team back at Paligap HQ. He is coming in at a very exciting time.” commented the Paligap Brand team. “Paligap’s industry-targeted margins, key brands & fresh approach of brand specialisation will help bolster retailers’ profitability & customer experience.

Cubbage commented: “I am looking forward to joining the team at Paligap. It’s decision to become “Brand Specialists” is a narrative I am keen to work on, and I believe that this direct approach to help support IBDs by increasing customer experience is the way forward for retail. I’m excited to build on the reputation of Paligap, Stans NoTubes & Goodyear Bicycle Tyres brands.”

The distributor also expanded the team with Emma Knight at the start of the year.

For more on Paligap call 01454 332 110 or email