Faraday Bicycles will now fall under the Pon.Bike portfolio, joining the likes of Cervelo and Santa Cruz.
Notably, the acquisition gives Pon another electric bike offering to sit alongside Gazelle’s increasing portfolio.
Founded in 2012 by Adam Vollmer, Faraday has quickly established itself in the United States, sitting within 90 retail destinations across 23 states in its first two years trading.
As part of the deal the brand will retain its San Francisco headquarters, with Vollmer also retained as managing director.
Faraday’s appeal stems largely from the 1940s to 50s design notes, paired with discreet electrics and modern day connectivity. Furthermore, the bikes can be personalised to a certain extent by customers.
Pon said of the deal: “Demand for e-bikes as a sustainable and affordable solution for commuters is growing throughout North America. Pon already successfully markets e-bikes in North America, and the addition of a strong local bicycle brand in the comfort segment is key to realizing its growth ambitions in coming years. The combination of Faraday Bicycles’ innovative products and the advantages of scale represented by the international Pon organization significantly increases both parties’ growth potential.”