Apparel brand Primal Europe has opened up a pop-up store in the heart of Leeds, located within the Trinity shopping centre.
The brand has teamed up with Enterprise Nation, Amazon, Square Payments and Direct Line for Business to launch the pop-up store.
Enterprise Nation is a community of small businesses and business advisers which exist to provide trusted business support, and will support Primal in-store for a six-week period from 8th February and 6th March.
James Smith, Primal Europe Director, said: “This is a first for us and it’s been a lot of fun, we were able to design, stock and open the store in just a few weeks. We are looking forward to seeing the cyclists of Yorkshire in Primal.”