Retailer attractions lined up for Eurobike 2024

The Eurobike 2024 trade visitor programme has some features lined up to provide some extra value to attending retailers, beyond seeing new product, test rides and supplier/peer conversations.

Digital ecommerce conference

On Friday, July 5, the BVDW (German Digital Media Association) will present the Digital and E-Commerce conference. D2C brands, ecommerce players and those who are looking to further develop their own brand’s business model will likely find some content of interest here.

Themes will be examined by experts from digital media who bring the added value of an outside perspective and insights from their specific sectors. Maria Kristalinskaya, Head of Retail Media at adevinta, sheds light on how platform, D2C and store-based retailing can mesh together. Dennis Götze from Marketing of Moments unites the topics of Retail Media and Digital out of Home, Stephan Noller poses the question of corporate ESG and CSRD readiness, while Frank Wichmann from the BVDW provides the framework for the event.

Carsten Rasner, Managing Director of the BVDW, said: “Digital business models and the use of data are now especially relevant in every industry and sector. We are pleased to be part of Eurobike to provide visitors with a close-up look at the diversity of digital media and the added value of data use.”

Retail: Sales & Services (Friday, July 5)

Trade magazine SAZ Bike (other mags are available) and trade association VSF will be presenting the conference for specialist bicycle retailers. Linking and representing customers and the industry, specialist bicycle retailers are also setting the course for the mobility transition as well as for the economic success of the sector through their servicing offering and sales services. Retail consultant Florian Schöps will shed light on the biggest challenges in specialist retailing and look at solutions – from recruitment to digitalisation. Marylin Repp from Retail Garage will address the transformation of retailing and look at the similar transformation in consumer behaviour. She will be presenting examples of the successful application of gamification and virtual reality, drawing parallels with sports retailing and examining the crucially important topic of community(-ies). fairnamic Managing Director Stefan Reisinger said: “At Eurobike, we have always brought together the bicycle industry and specialist retailers, and this interaction is more relevant than ever. The professional and economically well-positioned specialist retailers form the backbone of the sector and are an important building block for getting more people to embrace cycling.”

Fine mobility for retailers

Eurobike has an expanded partnership with the Hessian Trade Association to further position the fair as a platform for networking, knowledge transfer and promotion of sustainable innovations in retail. There’ll be trade fair tours and networking events.

The Ecomobility Talk on Thursday, July 4, will focus on small, economical commercial vehicles, which are becoming more and more compelling for urban retailers in particular: whether in logistics, for errand runs or as part of daily work. As part of the “handel.eco” campaign, the trade association supports this transformation.

Sven Rohde, Managing Director of the Hessian Trade Association, said: “Bicycle dealers in Hesse have seen demand for bicycles and bicycle accessories increase in recent years. Bicycle specialty stores are becoming more popular, with young people under 30 in particular buying bicycle accessories. The use of bicycles as a means of transport in inner cities has also been increasing for years. As part of our location monitor, we found that more than half of city visitors attach importance to good, extensive cycle paths, especially in the big cities, where the figure reaches 70%. As a trade association, we welcome this development.”

There’s more on Eurobike 2024 here and on the official site.