Interbike organiser Emerald Expositions is to debut a “Payback Buyer Rewards Program” this year, offering retailers up to $1,500 to retailer placing orders on the show floor.
Already existing within Emerald’s Licensing and Tailgate Show, the concept has paid out an average of $545 to retailers on $3.9 million in show floor business generated in January. Around 100 of the 385 exhibiting brands participated in the scheme this year, allowing retailers to recoup travel costs and justify the time away from the store.
Exhibiting brands that choose to take advantage of the program will pay a nominal fee to participate and must create incentives to help drive order writing at their booth during Interbike 2017.
Retailers will be able to find a series of coupons in the 2017 Interbike Event Guide that outlines the brands that are participating, and the incentives they are offering. Once the retailers have finished the order writing process with participating brands, they will turn in a copy of their orders along with an authorized signature from each brand to the PayBack redemption area. Interbike management will verify that the orders submitted were valid following the event and will mail payouts to each retailer within 60 days of show closing. The dollar amounts paid out to buyers are not as much driven by the size of the orders written, but rather by the number of orders written with different participating brands.
“Our goal has always been to provide a platform for retailers and exhibitors to get together and conduct the business of cycling,” said Pat Hus, Vice President of Interbike and SLTS. “This program is going to greatly enhance the value proposition for both retailers and exhibitors, bringing the order writing element back to the show, and potentially paying for a retail buyer’s entire trip. We’ve seen the excitement and energy that this program brings to the table first-hand at our SLTS event, and I believe that it will do the same for Interbike.”
Hus added, “Our industry is going through a tough time right now, and budgets are tight for everyone – we get it. Companies and individuals need to see the ROI on both exhibiting and attending the show more than ever and that’s exactly what this program is all about. I think the need to gather as a tribe, to network, to learn, to see new products first-hand and to talk to one another about the future is more important than ever before.”
Details on the Interbike Buyer Rewards program can be found on the Interbike Website. Exhibiting brands can sign up to participate directly through Interbike. Contact Andria Klinger, Sales Director at 949-226-5745 or email [email protected] for more information.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo, September 20-22, 2017.