Reynolds teams up with Viking after 30 year gap

Butt tubing manufacturer Reynolds is working again with Viking, over three decades since they last collaborated.

Birmingham-based Reynolds provided parts for the 110-year old Viking brand in its heyday, including when the brand enjoyed success in the Tour of Britain in the 1950s.

Viking was resurrected by heavyweight manufacturer Hero Cycles after a near 40 year absence when it bought the brand in 2015.

Part of the Insync stable, Viking is playing on its heritage with a new limited edition range of 400 bikes, the Viking Pro 400. Split over four models, the classic logo and vintage badge will deck a lightweight frame which promises to minimise the impact of vibrations, suitable for suitable for city riding and longer weekend rides. The range has been designed in collaboration with Reynolds and will be available at selected independent bike dealers and will retail at between £699 and £1199.

Reynolds’ MD Keith Noronha said: “Reynolds was a supplier to the original Viking brand and it’s great to see that famous name making bikes again. We’ve been working very closely with Hero on the design of the bikes, which incorporate a modern Reynolds tubing. Both companies have a long history and we’re looking forward to seeing our renewed links grow stronger in the future.”

Abhishek Pratap Singh, Head of Hero Global Design, added: “We’re delighted to be working with Reynolds again after all these years and we’re aiming to revisit that classic British heritage with this new range. We believe the mix of modern British designed quality with a vintage twist will be popular with consumers, particularly our core family market looking to improve their fitness and health.”