Sea Otter Europe 2020 to build in over 230 brands

The organisers of May’s Sea Otter Europe have gone into more detail on the brand make up, with over 150 stands delivering over 230 brands.

The make up of those exhibiting is parts and accessories heavy at 60% of all exhibitors, while bicycle brands – many of which are offering demos throughout – will make up 18% of exhibitors.

25 brands currently make up the demobike programme, now one of Europe’s larger test events, where upwards of 5,000 test rides are expected to take place over the three days. 60,000 people are expected to walk the aisles of the the show’s fourth instalment and as a result the Expo Zone has grown its footprint by 12% year-on-year.

Newly confirmed, Miranda Bike parts, join 3T, Factor, KTM, Look, Massi, Cannondale, Canyon, Lapierre, Look, BH, Hope, Merida, Moustache, Orbea, Santa Cruz, Scott, Trek and Specialized, among many others.

“Despite focusing on the OEM and customisation segment for bicycle brands, we seek to present our products and our capacities to the market and Sea Otter is a great place to show our products in action, to everyone”, explains Miranda’s spokesperson.

Brands wishing to participate are asked to contact the organisers no later than April 8th to reserve a plot in Girona.

CyclingIndustry.News is among the Sea Otter Europe media partners for the 2020 event, which takes place from May 29th through 31st. Our team will be reporting live from this year’s event, which is expected to see numerous new products break cover ahead of traditional industry release dates. For a deeper insight into what to expect from the event, catch our recent show preview here.