Sea Otter Europe confirm 77.4% of expo space already occupied

With less than a month to go until Sea Otter Europe, organisers have revealed a full list of exhibitors. There are currently more than 154 stands with a total of 195 confirmed brands and 77.4% of the total expo space is already occupied.

30% of the total corresponds to bicycle brands, 54% to accessories and components and 17.7% to services. In total, new brands represent 28% and repeating brands account for 72% of the space.

The brands come from 15 countries: Austria, Poland, Andorra, the United Kingdom, the Netherlands, Italy, Germany, Belgium, Australia, Switzerland, France, the Czech Republic, Portugal, the United States and Spain.

The organisers at Sea Otter Europe said: “We are satisfied with the sector’s response after a year and a half of difficulties and doubts due to the pandemic. In spite of everything, the sector is experiencing a very strong period of growth. The positive feeling are widespread and we expect a great event. The brands that have confirmed their participation will undoubtedly be the main actors of this edition”.

In addition, organisers have said that the previous week has seen last minute additions as well as some brands asking to expand the space they had originally planned on purchasing. An organiser in charge of the expo area said: “The brands understand the importance of this event and have contacted their headquarters to coordinate and get the supply of bicycles they needed. The international teams have been up to the task and have answered the call”.

The full list of brands is available on the Sea Otter Europe website.