Three new members – See.Sense, Bosch and Autonomy – have joined the ECF Cycling Industry Club, a pool of trade members who contribute both financially and with cycling advocacy efforts targetted at big business and Government.
At the VeloCity conference in Taipei industry CEOs were called upon by the likes of Trek’s John Burke and Giant to commit resource to advocacy efforts. Burke took to the stage outlining a number of challenges to the trade’s big brands, including actively educating Government and taking personal responsibility for helping develop local infrastructure.
Giant’s King Liu and Tony Lo were among those at the industry advocacy meet, with Liu pointing to the Giant-backed YouBike scheme, which has the highest hire rate globally, as just one method brands can utilise boost grassroots active travel.
You too can become a member and commit to the ongoing advocacy efforts – simply register your brand’s interest here.
Irene McAleese, Co-Founder of See.Sense said: “We are honoured to join the CIC, and join forces with others in the industry to increase levels of cycling. As an innovative SME producing crowd sourced sensor data from cyclists, we hope to access ECF expertise as well as develop collaborative networks within the industry so that cycling advocacy can take advantage of IoT to create smart cities for everyone”.
Claus Fleischer, CEO of Bosch eBike Systems added: “eBikes are an affordable and fascinating mobility solution, and at the same time ecologically reasonable. To further guarantee the success of electro mobility in general and to especially extend it for pedelecs, we need an intelligent bicycle infrastructure. The CIC stands for this. By joining the CIC we make clear how important sustainable mobility is for Bosch. We are convinced: electrified, automated and connected – that’s the master key for mobility in the future.”
Ross Douglas, Founder & CEO of Autonomy concludes: “The future of urban mobility will be multi modal, largely electric and on demand, and increasingly driverless. We offer our visitors a fun and inspiring place to discover current and future smart mobility solutions. We will create a collaborative and unconventional platform to connect and build a better mobility future together. We believe the cycling industry are major players in new mobility. We have test tracks to let the visitor experiences by himself the cycling solution (an Autonomy commissioned study shows that 44% stated that trying out an e-bike was their reason for buying it). We have partnered with the City of Paris and will bring other policy makers to the event who are able to influence an urban cycle future. Bikes will take an important part of our exhibitor space, that is why we are happy to join the biggest bike association in Europe!”
Another astonishing thing to come from the Velo City meet was the revelation that 10% of Germany’s tourism stems from cycling in some form.