Serial 1, powered by Harley-Davidson enters the e-Bike market

Serial 1 Cycle Company, formed with the iconic American motorcycle manufacturer Harley-Davidson, Inc. has announced its entrance into the e-Bike market with its first product line set to arrive in Spring 2021.

The brand took its name from “Serial Number One,” the name given to Harley-Davidson’s oldest known motorcycle.

Aaron Frank, Brand Director for Serial 1 Cycle Company said: “When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever”

“Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle” he added.

The e-Bike project began with a small group of both motorcycle and bicycle enthusiasts with the aim of designing and developing an e-Bike worthy of the Harley-Davidson name.

The Serial 1 brand is led today by a team of Harley-Davidson alumni including Jason Huntsman, President; Ben Lund, Vice President, Product Development; Aaron Frank, Brand Director; and Hannah Altenburg, Lead Brand Marketing Specialist.

Combining the freedom and simplicity of a bicycle with the effortlessness of electric power, Serial 1’s e-Bikes will enable the user to ride faster and further.

The global e-Bike market was estimated to be over $15 billion in 2019 and projected to grow at an annual rate of over 6 percent from 2020 to 2025.

“The dynamic, fast-growing eBicycle space is at the forefront of a global mobility revolution,” Frank commented.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the eBicycle customer and deliver an unmatched riding experience rooted in freedom and adventure.”