Stages Cycling cuts retail cost of its power meters

Powermeter giant Stages Cycling will cut the prices of many of its key products in a bid to shake up the market.

“Stages Power meters revolutionized the power measurement category when we launched seven years ago, making a tool once reserved for paid professionals available to any cyclist, regardless of their goals,” offered Pat Warner, the firm’s Vice President.

“These even more affordable prices are fuelled by innovation in efficiencies at our Boulder, CO, factory, innovations driven in part by the continuing robust growth of our indoor business which supplies power meter-equipped bikes to thousands of fitness clubs around the globe.

“From the start, our dream has been to let any rider train like a pro, and these new pricings will help even more riders realize their own dreams, whether that’s finishing a bucket-list 200 mile gravel race or just keeping that New Year’s Resolution to lose a few pounds.”

Prices have dipped from around 27% to 42%, depending on the model.

The prices will now sit as follows at recommended retail:

  • Shimano 105 R7000 Power L US$299 / £299 / €299 / AU$549
  • Shimano Ultegra R8000 US$349 / £349 / €399 / AU$649
  • Carbon BB30, GXP Road, and GXP MTB L US$499 / £439 / €499 / AU$799
  • Shimano Ultegra R8000 Power LR US$729 / £689 / €749 / AU$1199
  • Shimano DuraAce R9100 Power LR US$999 / £939 / €999 / AU$1499

Back in June the firm launched a fresh cycle computer line under the Dash M50 banner, which compliments the above mentioned cranksets with personalised workouts, power readings, GPS and plenty more.

Stages Cycling is distributed in the UK via Saddleback.