SRAM has announced that it is to terminate four of nine distributor relationships in the United States.
In a move to manage its inventory better and “moving with industry distribution channel change”, SRAM is to cease working with BTI, KHS, Cyclone and SBA. The move follows an earlier cull in March 2015.
Remaining are Trek, Giant, J&B, Hawley and QBP.
Brian Gavette, the firm’s director of sales and marketing for the Americas said: “The move is to create more efficiency by streamlining distribution. Optimizing distribution allows us to be more competitive while offering more value to the retailer. We truly appreciate the service of all our previous distributors.”
“This is something we’ve been evaluating for quite a while,” said Gavette. “As industry distribution channels continue to change, it’s a natural evolution of business as well, and we’re confident that the remaining distribution partners will have inventory on-hand to avoid any possible shortages.”