Taipei Cycle to hold hybrid show in 2021

Taipei Cycle has announced it will hold both a physical show and a new virtual event ‘Taipei Cycle Online’ at its scheduled event in March 2021. The move to a hybrid show was announced in September and is the first hybrid show to take place in the bike industry since the Covid-19 pandemic.

Taipei Cycle Online will begin 3 March at the same time as the on-site show but will continue for a month while the event in Taipei ends on 6 March.

Emilia Shih, Executive Director of Exhibition Department, TAITRA said: “TAITRA would like to clarify that we are still on track to hold our physical show in Taipei in March. We are not living in ‘normal’ times, but we can strive to make the most of this new normality that the COVID-19 pandemic has created. We have been working hard to create a virtual show to run alongside our event in Taipei which we feel will bring genuine value to all exhibitors and attendees and support businesses internationally.”

Taipei Cycle Online will feature four elements: a virtual hall and booths to display exhibitors and their products; a bespoke online network platform to arrange and hold business meetings; live stream events and recordings to experience elements of the physical event in Taipei; plus exclusive access to insights on buyer demographics following the show to inform marketing. The on-site show will have an area exclusively dedicated to interacting and connecting with online attendees.

TAITRA, Taipei Cycle’s organizer plans to promote both the show and its exhibitors in the run up to March through its social media presence and large database.

Registration for Taipei Cycle Online opens today via the event website. More information on TAITRA can be found here.