Taiwan Excellence to introduce top brands 25 March

Taiwan Excellence has announced six Taiwan Excellence Award winners from the cycling industry, who will showcase their most innovative products on 25 March through Taiwan Excellence’s Youtube Channel. The event will be jointly organised by TAITRA, Taiwan’s leading trade promotion organization, and Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs.

The participating companies include big brands such as Merida, KMC, Maxxis, Novatec, DIZO Bikes and Pacific Cycles.

Merida, one of Taiwan’s most prominent high-end bicycle and e-Bike manufacturers, will introduce the 4th generation of its all-rounder aero bike, Reacto. This presentation will highlight how Merida has upgraded and optimized Reacto for a new decade to ensure that riders of all levels can enjoy the overall concept.

KMC will present its e-Bike solution. e-Bike riders shift gears very frequently and require chains that can handle extreme loads of torque. KMC’s e-Bike solution, which includes both chainrings and chains, aims to meet this need. The chainring roller seats between teeth are perfectly matched to chain rollers for exceptional component engagement. The benefits of this “Chain Mate” include higher power transmission efficiency and longer component lifespan.

Tire brand Maxxis, will introduce its latest gravel tire, Receptor, and new generation MTB tire, Shorty Gen 2. Receptor is an option for riders who want to go the distance on pavements as well as off the beaten track. Shorty Gen 2, on the other hand, offers a new knob layout based on feedback from World Cup DH and EWS riders.

Furthermore, Novatec will present its G24 – Carbon Fiber Wheelset for gravel bikes. It comes with a brand new hookless and tubeless ready design. In addition to G24, they will also present the M30 – Carbon Fiber MTB Wheelset – Enduro, claimed to be the first carbon fiber MTB wheelset for all mountain bikes, including endurance bikes.

Other emerging Taiwanese brands, such as DIZO, hold strong positions in the road bike industry. DIZO derives its name from the Taiwanese for “customized”, indicating that its products are made in Taiwan and tailored to customers’ needs by featuring unique and bespoke designs. In this session, DIZO’s brand new gravel model, Grover, will make its debut.

Last but not least will be Pacific Cycles, a bicycle manufacturer that has been in the business for over 40 years. Pacific will present two collections, including its MOOVE (e-pedelec) and MICAH, which is designed for those with cerebral palsy and the elderly.

The unique competitive advantages of Taiwan’s bike industry are robust industry hubs, an expert understanding of critical components and a supply chain that combines large-scale manufacturing with efficiency. As a result, Taiwan is able to produce advanced products, while also providing competitive pricing.

Taiwan Excellence, the annual Oscars for Taiwanese companies, selects the best products for you. Save the date, join the livestream and use this opportunity to connect with top bicycle brands.
Click here to register for Taiwan’s Top Cycling Brands Online Product Launch. More information on Taiwan Excellence and Taipei Cycle Online can also be seen here.