Richard Samuels, formerly of ZyroFisher, has become Sales Director of TORQ Ltd.
Samuels has 25 years of cycle industry experience, including six as ZyroFisher’s Senior brand Manager for the TORQ brand. His background includes time in teaching as well as the outdoor and running markets.
He said: “I have more than 16 years of sports nutrition sales expertise, and having worked with Matt Hart (brand owner ) and his team to significantly increase the size and penetration of the TORQ brand in the UK and Ireland, I am really looking forward to helping take our product offering to the next level and beyond. We have a number of new products and activations going live in the near future, to maintain the momentum we have built up, while in-house changes will also increase TORQ’s ability to meet specific customer and market demands faster.”
Matt Hart added: “We know how Richard works and what he has helped us achieve, in terms of increased sales and retailer education. Now an important part of the TORQ brand, we are very excited to start this next chapter with him.”
With roots firmly entrenched in Fitness Consultancy and coaching, Performance Nutrition brand TORQ Ltd formulates its products based on the peer-reviewed published research and natural ingredients, with many of its products holding Organic status. The brand recently had some light hearted fun at the expense of UK politics with a ‘Brexit Bar’.