USA Cycling appoints Rob DeMartini new CEO

USA Cycling has named ex-New Balance President, Rob DeMartini, as its new CEO.

DeMartini joins the organisation from New Balance Athletics, where he spent 12 years in his previous role as CEO and President. He will begin his new position next month.

Prior to this, he spent 20 years at Procter & Gamble where he held management roles with The Gillette Company, North American Snacks, and Millstone Coffee.

Bob Stapleton, USA Cycling Chairman of the Board, said of the appointment: “Our entire Board and management team enthusiastically welcome Rob as our new CEO. His passion and ambition for both the future of USA Cycling and our sport is inspiring.

“He also brings proven leadership, commercial skills and resources to elevate USA Cycling and to do more for our members, partners and athletes.”

While at New balance, DeMartini led the expansion of international sales and guided the brand as it regained its position as a leader in speciality running. He also achieved one of the highest periods of growth in the athletic footwear and apparel industry, nearly tripling the company’s revenue between 2007 and 2018 to $4.4 billion.

DeMartini, a passionate cyclist, has ridden in the Pan-Mass Challenge bike-a-thon for the past 11 years alongside participating in other cycling events.

He also serves on the board of the Advanced Functional Fabrics of America (AFFOA), Welch’s and Aloha Food, was Chairman of the American Apparel and Footwear Association, and was a board member of KaBOOM! and the Two Ten Footwear Foundation.

CEO and President of New York Road Runners, Michael Capiraso, commented on the appointment: “Rob was a great partner while leading New Balance and connected with all levels of our organisation. Rob has a great feel for the power of partnership and community, a skill that will surely benefit USA Cycling and the sport of cycling in the future.”

Hayley Everett

Multimedia Reporter

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