Virtual bicycle conference launches next month in industry first

Berlin-based organiser meetyoo has announced 2020 Digital WorldBike, what it claims is the bicycle industry’s first ever virtual cycling conference.

Digital WorldBike, taking place 31st March, will bring together cycling enthusiasts, brands, advocacy groups and municipalities with a focus on bike safety and the future of cycling.

Aiming to act as a connection point for people to present concepts, foster discussion and share knowledge across a global platform, the format will feature exhibition halls for product and brand showcases, live chats, roundtable discussions and guest speakers.

“Digital WorldBike allows me to combine the meetyoo vision – which is to empower global communities to connect in the most convenient and sustainable way – with my greatest hobby, cycling,” said meetyoo CEO Tony Kula. “I am excited to have Jens Voigt on board with me to create this new possibility to bring together the global cycling community and raise awareness for cycling safety.”

The point of Digital WorldBike is to create an experience for its participants while sparing them inconveniences such as travel costs and preparations, time zone differences or entrance fees.

Former world-class professional cyclist and current bicycle advocate, Jens Voigt, has joined the event as one of the founders: “I am excited to host the first digital event embracing cycling and safety. Be there when cycling enthusiasts, experts and brands share their passion and browse through the virtual fair with me.”

Those wishing to register to ‘attend’ the event can do so by going to: digital-worldbike.com. Admission is free of charge, and guests can also join using their Strava accounts.

The virtual conference route is an innovative one, and with the recent bowing out of Interbike, tweaks to the formula and timing of Eurobike, and the removal of The Cycle Show’s trade day, this could perhaps become an alternative to traditional events and methods of showcasing products, networking, and making connections.

Listen to what Jay Romasco of Tifosi Optics thinks trade shows need to do to adapt and survive market conditions on this episode of the CyclingIndustry.News Podcast.

Hayley Everett

Multimedia Reporter

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