Having earlier this week gone live with its overhauled and combined B2B website, ZyroFisher has today launched a number of independent retail specific Santini promotions.
During September and October, retailers will be able to offer their customers an exclusive 25% promotional price discount when purchasing both the Santini Eureka winter bib-shorts and Santini winter leg-warmers. Supported by a national advertising campaign to attract new customers and in-store merchandising, the intention is to boost sales of these high performance products through all seasons at low stock risk.
Offering IBD only Santini performance jerseys, enabling retailers to offer unique high performance clothing in an ever competitive multi-channel sale environment. These jerseys are suited for low light conditions and are exclusively available to IBD’s with up to 45% margin on offer.
With custom clothing demand rising, Santini’s adaptable Prontissimo clothing takes the strain out of kit design with IBD only semi-custom clothing, hand made to order in Bergamo, Italy. Customers can choose from five Santini designs to suit their pricing and performance needs. With short lead times of 40-50 days and up to 42% margin, the clothing offers the retailer a flexible way to advertise their business on the ground with local cycle clubs, among other riders.
With the B2B now live at zyrofisherb2b.co.uk, the distribution giant will now mark the occasion with free delivery to all retailers, which will run at the discretion of ZyroFisher and is limited to one order per shop, per day.
Retailers will also now be able to use the enhanced online groupset builder for SRAM and Campagnolo, providing the flexibility to spec the products within these brands to match their customer’s needs.
The distributor is also confirmed for January’s CoreBike show for retail accounts wishing to explore options with the newly formed business.
If you’ve yet to catch it, check out CyclingIndustry.News’ exclusive interview with new CEO Matt Barker who discusses the challenges facing the cycle trade and how they’ll be adapting to suit.