Dahon trims margin for ‘bargain’ folder designed to boost cycling

Dahon has released what it calls a “pandemic special” folding bike, for which it has trimmed its margin to provide a more accessible price point for consumers seeking to convert to cycling for transport.

“Due to the current situation regarding covid-19, most of the public without cars have no choice but accept the risk of taking public transportation – without social distancing. Many people have discovered that riding bikes is the most convenient and healthy way to get around. As a result, demand for bikes, especially folding bikes, has far outstripped supplies, jacking up prices, unfortunately,” commented Dahon.

Dubbed the HIT, Dahon spoke of “painstakingly slashing” costs and margins to deliver a bargain bike accessible to anyone who desires to make a change in their transport habits.

The 6061 alloy frame is reinforced at the seat tube to support a wider range of riders up to 137kg and as such carries a doubled warranty of 10 years.

The HIT features many components of Dahon’s own design/manufacture, including a nine-speed derailleur system built especially for folding bikes. Weighing in at 26.6 lbs (12.06 kg) and folding to a compact 26×13.8×32.3″ (66x35x82cm) for storage the “HIT” will hit the market in spring in a red shade and matte black.

“Riders will appreciate the cost-effectiveness and functionality of the Dahon HIT. After the ravages of Covid-19, the HIT will hopefully help inspire sustainable mobility. As the world looks to 2021 for bouncing back from the pandemic, Dahon hopes that this labour of love will support the surging interest in bicycling to drive economic and ecological changes for a better world,” adds the manufacturer.

CI.N has reached out to the brand for more information on the planned route to market in the UK and the anticipated retail price.