Enve introduce “trade in, trade up” scheme

Enve have announced a new trade-in scheme allowing consumers to trade in old carbon wheelsets in part-payment for new ones.

The Utah-based company has called it, “The Enve Upgrade Programme” and it goes hand in hand with the launch of their latest carbon wheelset range: SES, G Series, and M Series.

Available in the U.S. only, the programme will accept any returned carbon wheelset and issue a credit towards the purchase of a new current-model Enve carbon wheelset in return. The manufacturer will issue a credit of $1000 for any Enve carbon wheelset, and $700 for any other brand carbon wheelset.

The upgrade programme can be accessed through Enve itself, through purchasing the desired upgrade wheelset first and then sending your old wheels back to the company once your new item has arrived. Alternatively, you can choose to send your trade-in wheels first, then a discount for the new wheelset will be provided at checkout.

The exchange scheme is also available through any local Enve dealer or any authorised online dealer.

The trade-in scheme is available for a limited time only, with the company saying they will accept new, used and battered carbon wheelsets from any brand.

The SES 7.8 is claimed to be the fastest carbon fibre Smart ENVE System aero wheel yet, with prices starting at $2,700. The new wheel features a textured full carbon brake track that provides near equal wet and dry performance, requiring 30% less lever force for the same stopping power.

The wheels have an available turbular version, as well as tubeless clincher tire compatibility. The front rim is 71 mm deep and 29 mm wide while the rear rim is 80 mm deep and 27.5 mm wide.

The new trade-in scheme is announced as Amer Sports, the parent to ENVE and Mavic, place the businesses under strategic review after seeing cycling division sales total $134.3 million Euros in 2017, a 10% decline on the prior year’s performance.


Hayley Everett

Multimedia Reporter

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