Interbike has added a schedule of electric bike content to be hosted within the Bosch-back Electric Theatre.
Announcing the late addition to the show, retailers are invited to take in the free sessions, which will analyse recent market reports, discuss legislation in the U.S. and serve as a Q&A platform for businesses.
According to a recent BPSA report, the ebike category has nearly doubled its growth in dollars from $16.7 million in the first half of 2016 to $31.8 million through the first six months of 2017. Units shipped have also nearly doubled, from 8,213 in the first half of 2016 to 15,930 through the first half of the year.
Seminars will run daily from 10am-4pm at the presentation stage located in Hall D near The Circuit test track.
Examples of some of the content include:
- Electric Mountain Bikes: “Where Can I Ride?”
The BPSA and PeopleForBikes are working with land managers and advocates to grow understanding about eMTBs in order to drive progressive, local-based policies that give people a place to ride their eMTB. This panel will cover new information on local, state, and federal eMTB policies, and resources available for land managers and advocates.
- Successful Storytelling: Social & Traditional Media Outreach for eBikes & Beyond
In this presentation, Melissa Balmer, Marketing and Media Outreach Coordinator for the Electric Bike Association and Ebike Expos, and former Media Director for the California Bicycle Coalition shares with you the tools and tips you need to place not only your product, stories about your company and your customers onto blogs, radio, television, and magazines.
- The Rise of Electric Bikes in the US: Market Trends
How is eMTB adoption in the U.S. progressing, and who’s buying them? In this data-driven overview, Bosch will sprinkle some of its own insights gleaned from customer surveys and other research to point out important trends in the U.S. marketplace.
“The ebike category is clearly here to stay, as evidenced in these exciting numbers over the past two years,” said Pat Hus, Vice President, Interbike. “Having just returned from Eurobike this week and seeing what is happening with ebikes in Europe, the opportunities that exist for North America are staggering. Our jobs as tradeshow producers is to help facilitate this opportunity for both retailers and suppliers. Much is changing in this fast-paced segment and everyone needs to stay on top of trends and where things are going. The content in the Electric Theatre will give everyone those insights and tools to be successful in the category.”
A complete list of sessions, including the full schedule and descriptions can be found at https://www.interbike.com/conference/e-bike-education/
Over on the test track Focus Bicycles and its new management team will feature once again in the 2017 show.
The company is exhibiting at OutDoor Demo, sponsoring the first-ever e-MTB Challenge at CrossVegas, and displaying its lineup of 2018 bikes at the Mandalay Bay Convention Center.
“We’re coming back to the show for a few key reasons,” said Delehanty. “We’re launching our new e-mountain bikes, the Focus Bold² and the Jam², and giving people the chance to experience their fantastic handling. We’re adding some fun to CrossVegas, with the first-ever Focus e-Bike challenge. We’re also taking the opportunity to connect our growing sales staff with current and prospective dealers.”
The company designed its first e-bikes in 2010, and has been selling them in the U.S. since 2015.
Focus is the first manufacturer given the nod by Shimano to develop a proprietary battery system. With T.E.C., riders can use the frame-integrated battery only, or attach the optional T.E.C. Pack to the top of the downtube, doubling watt hour performance to 756 Wh.