London-based cycling technology company, Beryl, has been announced the winner of this year’s iF DESIGN AWARD, a world-renowned design prize. The winning product, Burner Brake, won in the Product discipline, under the Sports category. The team at Beryl were honoured to receive the award from the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH.
Beryl’s Burner Brake is a 200 lumen rear bike light, which brightens under braking. Featuring both flashing and constant modes and retailing for £39.99, it is also waterproof and carries a 2 year warranty. It forms part of a broader range of products including the new £69.99 Laserlight Core.
With the combination of Laser projection at the front of the bike and an active automatic rear brake light, Beryl’s products are aimed at keeping the rider safer and more visible than regular bike lights.
The Burner won over the 67-member jury, made up of independent experts from all over the world. It stood out thanks to its casing design and bespoke braking algorithm. Due to the prestige of the award, the competition was intense: over 6,400 entries were submitted from 50 countries in hopes of receiving the seal of quality.
Daniel Barnes, Design Director at Beryl, said: “This is an achievement we are really proud of. We set out to build the best brake-light product on the market, and winning the iF award shows that our design has been recognised at the highest level. Beryl has always been known for its innovative bike lights, and we want to continue that legacy while striving to improve every year.”
The Burner is available to IBDs and trade enquiries are welcome: email@example.com