Muc-Off offers bike dealer discount for Local Bike Shop Day and steps back from grocery channel

Hailing the local independent bike retailer’s role in its development, Muc-Off will be offering a 30% bike dealer discount to all independent bike shops on Local Bike Shop Day which, for those not paying attention at the back, is this Saturday (29 April 2023).

The news comes following Muc-Off decision to step back from supplying the grocery channel with its Urban Bicycle Care range, which was specifically produced for the channel.

Muc-Off said it was hoping to set setting the example and is hopeful that other brands will take their lead and offer their support.

“Over the past 29 years, independent retailers have been the foundation of our business,” said Alex Trimnell, CEO of Muc-Off. “They’re a vital part of cycling community, and we’re stoked to be providing our ongoing support in what has been a challenging period for the industry. In the past two years we’ve introduced key services for our retailers including
chain optimisation programs, refill stations, and a huge number of new products, all of which have offered benefits to both the shops and the riders”.

Ross Copsey, Head of UK sales at Muc-Off said, “We’ve listened over the past twelve months to our IBDs and want to ensure we’re doing what we can to maximise their sales. This channel has been hugely important in growing our brand awareness, as shop owners educate their customers on the benefits Muc-Off products offer to cyclists.”

Local Bike Shop Day is a day of celebration for independent bike retailers across the UK; it’s an opportunity for them to showcase their unique offerings and a time for the cycling community to come together to support them, as a spotlight is shone on the vital role independent bike shops play in the industry.