Pure Electric opens new London store

A leading UK micromobility retailer Pure Electric has opened another new high street store this week, bringing the company’s high street chain of stores up to 13. The new store is located on Southampton Row, close to Holborn underground station.

The Holborn store is selling leading bands of e-Bikes and scooters and additionally facilitates a workshop enabling customers to service their conventional bikes, e-Bikes and Bromptons.

“We’re committed to becoming the leading micromobility retailer, not just in the UK but across Europe too. We’ll be opening several more UK stores before the end of this year and we’ve got our sights set on our European outlets too, starting in France and Spain.”, said Pure Electric’s CEO, Peter Kimberley. “This is such an exciting time in micromobility retail; we’re still just at the start of a revolution in our transport habits and the growth potential for the next few years is immense.”

“The government is getting behind this revolution, with bold plans for example on infrastructure and changes to the Highway Code, but more needs to be done. Electric scooters need to be legalised now; the country can’t wait another 12 months for the trials to end. We’d also like to see the Cycle to Work scheme promoted more actively.”, said Kimberley.

This follows on from the transferred ownership of 11 Halford’s Cycle Republic stores to Pure Electric as well as the company’s rebrand from Pure Scooters to Pure Electric earlier this year.