Saalfeld named head of Customer Service at Brose

Brose Antriebstechnik has appointed Stefan Saalfeld Head of Customer Service in Berlin, effective from the start of the year.

Saalfeld, an avid cyclist and mountain biker, is responsible for further expanding Brose’s global service network and developing customer-centric service processes. He will also push ahead with qualification initiatives for dealers and the worldwide roll-out of the digital Brose Service tool.

Dr Joachim Volland, Head of Brose Antriebstechnik, said of the appointment: “Stefan Saalfeld brings extensive experience to his area of responsibility. In his previous leadership positions, he was sucessful in building and expanding service structures – at both the retail and consumer level. Mr Saalfeld comes from the media sector, which is no less complex than drive technology. He has a strong affinity for technology and is also a passionate cyclist and mountain biker.”

Meanwhile, Brose has a number of service initiatives in the pipeline. Since the start of the year, the business has conducted 18 one-day training courses for dealers and service employees. One of the main topics covered during the training is the Service Tool which in future will enable workshops and dealers to perform quick, precise diagnostics on Brose drives.

Additional course content covers the rest of the Brose drive family. Successful participation on the training course certifies dealers and service partners to perform diagnostics and maintenance on all Brose e-bike drives.

Brose supplies the automotive industry with around 200 million electric motors every year. The family business has transferred its extensive knowledge of drive systems to the e-bike segment, which are trusted and utilised by more than 30 manufacturers worldwide.

The Brose Drive S Mag, with its unique magnesium housing, recently won the Design & Innovation Award 2019, hailed by judges as a “new benchmark in the e-mountain bike segment.”

Hayley Everett

Multimedia Reporter

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