Simon Richardson, Endura’s Sales Manager, dies in bike accident

Simon Richardson, a well known face around the bicycle industry and International Sales Manager at Endura has sadly passed away following a bike accident in Henley on Easter Sunday.

Endura informed the industry this morning, with Jim McFarlane (Endura’s founder and Managing Director) and Pamela Barclay (Endura’s co-founder and Brand Director) releasing the following statement:

Rest in Peace Simon Richardson, beloved and universally respected Endura UK & Int. Sales Manager, following a bike accident in Henley on Easter Sunday. 

Our thoughts and prayers go out to his wife Camilla and his children Emily, Evan and Holly as we all come to terms with this colossal loss. Simon’s contribution is a profoundly important part of what built Endura into what it is today. His commitment and contribution helped shape the business and its culture and we would not have had the success that we have had without him.

Thank you, Simon, for coming along for the ride for these last 11 years. It has been an enormous pleasure and privilege to have you as part of this eclectic family through Endura’s formative years. Your positive presence, impact and influence will live on here for a very long time to come. We miss you already.

Simon’s role at Endura saw him oversee sales into UK, France, Belgium, Spain, Portugal, Czechia and Poland as well as overlooking relationships with agents in Italy, Scandinavia, Croatia, Slovenia and Hungary. He was also well known to international partners further afield.

He previously held roles with a former distributor of Kona Bicycles, within bike retail, as well as bringing multi-sport knowledge from the worlds of snowboarding and windsurfing.