Suspension label Push Industries shifts sales strategy to include retailers

Suspension tech-savvy retailers are to form part of Push Industries new sales strategy.

Having recruited a sales team to handle fresh enquiries from dealers and distributors, the formerly consumer-direct only business has identified the need for expertise on the ground. The products are currently on offer from TF Tuned in the UK.

“As we transition from a service provider to a true hardgoods manufacturer, we realize the need for partners who can, with the same level of precision, function as extensions of the PUSH brand,” states President and founder Darren Murphy.

The Colorado-based manufacturer has now launched its Push Partner Program, a business-to-business website offering retailers support both in-house and in cooperation with PUSH’s external sales reps.

Set to oversee the sales channel shift is Mike LaHaie, PUSH’s new Director of Sales and Business Development. An ardent mountain biker, LaHaie joins PUSH on the heels of a career in the investment world, most recently as the managing director of a prominent Denver-based firm.

“Joining the cycling industry is an amazing opportunity to combine my skills and my passion,” offers LaHaie, “The opportunity to apply my expertise and experience in the cycling world, and for a tremendous brand like PUSH no less, sends me off to work each day with a huge smile on my face.”

PUSH’s current product range includes an expansive line of suspension tools and components, including the ELEVENSIX rear shock and ACS3 fork coil kit.