Swapfiets lands in UK with monthly bike subscription service

Swapfiets, an Amsterdam-based pioneer of the bike subscription model, has now landed in the UK with a service accessible from only £12.90 per month.

Building on a trend of hire businesses launching into the market, Swapfiets hopes to tap into a customer base that either prefers to hire, or struggles to own a bike due to space constraints. It is a trend that is particularly notable in the younger generations who have become accustomed to subscriptions rather than ownership.

Across Europe it is a service put to use by around 220,000 people in nine countries.

Set to initially be available to London residents, the monthly subscription will have no upfront costs. Repairs can be organised within 48 hours and are included in the monthly fee. If the bike is seriously damaged or stolen, then it will be replaced.

Marc De Vries, CEO of Swapfiets, said: “We feel that lockdown revealed a huge desire people had for an easier and more comfortable commute. It has presented a great opportunity to accelerate the cycling agenda and transform our cities into healthy, green, social environments – bikes are a transport solution for life, not just for lockdown. We are very excited to introduce the Swapfiets concept to London’s roads and help make cycling more accessible and affordable for everyone.”

All bikes come equipped with reinforced puncture-resistant tyres, a double AXA lock, luggage carrier and superb lighting for enhanced safety.

Londoners can choose from one of three options for their subscription:

  • The Original: The classic ‘Dutch bike’ with a slim retro design and strong but light frame. Comfortable and uncomplicated city ride for £12.90 per month
  • The Deluxe 7: A luxury city bike with seven gears if you need to go a little further and navigate hills and bridges for £14.90 a month
  • The Power 7: A powerful e-bike with seven gears and a high-spec Shimano motor provides electric assist to navigate longer distances and climbs for £75 a month.

Bicycles can be taken for a short test ride from the Swapfiets store located at 58 Commercial Street.