Tern & OAT offer new e-bike experience with #BikesForBusiness programme

Urban transportation specialist, Tern, and Overseas Adventure Travel (OAT), announced yesterday the first season of a new e-bike experience on OAT Small Ship Adventures, part of Tern’s #BikesForBusiness programme.

A fleet of 100 Tern Vektron e-bikes is spread across 13 ships, over 2200 Grand Circle Cruise Line, to encourage OAT travellers to explore independently.

Alastair Newton, Director of Nautical and Land Planning, said: “Our travellers are always looking to explore new places, and one of the best ways of doing so is on a bicycle. And an e-bike has additional benefits: it allows our customers to explore further and it allows everyone in the family to join without worrying about distance, terrain, or keeping up with the group.”

This is part of Tern new #BikesForBusiness initiative, which aims to help organisations integrate bikes in to their business operations, and also gives IBD’s products and materials with which to approach local businesses.

In this case, e-bikes are offered as an optional activity for cruise passengers, catering to a wide range of riders of various heights and ages. The Vektron can be resized in seconds to fit riders from 147-195cm , and features a Bosch drivetrain.

Additionally, the Vektron folds away quickly for compact storage which is ideal for small ocean cruise ships where space is at a premium.

Tern Sales and Business Development Director, Matt Davis, commented: “OAT runs premium tours and it’s great that they are investing in premium e-bikes to give their customers the absolute best experience. We’re also happy to be able to get a lot of new riders on to bikes – and if this experience encourages them to continue riding when they get home, their local bike shop will be ready to get them on an e-bike in no time.”

OAT is supplied by Moore Large, Tern’s distribution partner in the UK. Moore Large is also responsible for conducting training seminars in several locations in Europe to ensure all OAT staff handling the e-bikes are properly acquainted with the set-up and maintenance of the Vektron fleet.

The Vektron e-bikes are available on select cruise lines across Europe, to learn more visit oattravel.com or gct.com. For more information on Tern’s #BikeForBusiness programme, click here.

Hayley Everett

Multimedia Reporter

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