Why should retailers register for (and exhibit at) the Cycle Show?

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Mark the 21st September in your diary as the trade and press exclusive opening of the NEC-based Cycle Show.

Registration for a free of charge trade badge is now live here, but why might retail buyers want to take time out to visit?

Big brand draws

This year’s exhibitor list has succeeded in drawing in many of the UK bike business’s big name distributors and brands.

Confirmed for the floor plan are the likes of Cube, Madison’s bike portfolio, ZyroFisher, Bianchi, CSG UK, Campagnolo, Chicken Cyclekit, Ison Distribution, ATB, AMPS, Pinarello, Velobrands, Wattbike and many more.

The Association of Cycle Traders will also be on hand to help retailers with a plethora of business services from finance to insurance and workplace pensions.

For those requiring electronic point of sale and eCommerce help, Citrus-Lime are on hand to guide retailers through their options for the digital age.

Exhibit your own goods

There are a number of opportunities remaining within the Cycle Show’s own retail zone. With 30,000 expected through the door, plus potential generated via a marketing crossover with Velo Birmingham, the chance to appear in front of a targeted audience for the duration of the show may well prove a worthwhile experience for sellers.

The Cycle Show are offering Velo Birmingham riders a special afternoon ticket in order to draw in the extensive database attending the ride. Saturday will also see opening hours extended to meet this demand.

Test track opportunities

This one might not normally be a reason in itself to leave the shop, but the plethora of test tracks on offer might prove an added draw.

Found in and around the NEC will be tracks for kids, road cyclists, mountain bikers and of course electric bikes, the latter of which builds in elevation gain to allow visitors to see which motors perform consistently well when the going gets tough.

Last year some 1,800 disclaimers were claimed on the test electric bike test track alone proving the popularity of the segment and giving brands aligned with the track strong exposure.

Got the kids with you? Both a Ridgeback and an IslaBikes test track will enable you to judge where the biggest smiles come from when it comes to smaller customers.

On the door registration will cost £13, so don’t forget to pre-register here.