The Association of Cycle Traders (ACT) restructures to support retail needs

The Association of Cycle Traders (ACT) is restructuring to become even more focussed on the needs of retailers. By closely aligning the ACT with the many trade organisations and sectors that make up the Independent Retailers Confederation (IRC), it plans to work with over 100,000 independent retailers engaging Government, business and consumers.

A new membership structure will allow all businesses to embrace the ACT as their trade body; more accessible to any business who can benefit from a selection of services free of charge. Participants at every level will benefit from extended business support with new services being added to the portfolio alongside a reduced pricing structure to cater for all.

Since the beginning of the coronavirus lockdown, ACT subscribers have reached record levels and the industry has benefitted from a phenomenal spike in demand, especially for workshop services. But, as the pandemic continues to impact the economy, an already fragile high street is witnessing business closures and changes in consumer buying habits that are altering the face of retail forever. Therefore, it is essential that the retail sector works together in partnership, sharing knowledge, buying power and resources to adapt for future retail.

Furthermore, the ACT has been accessed by businesses more than any other cycling organisation. Following lengthy consultation, the remodelled ACT is looking to prioritise retail turnover, engagement with consumers, increased Government engagement on business.

The ACT’s focus on recruitment, skilling and retention is becoming ever more critical as the changes in retail rapidly identify the need for investment in people and skills. The Cytech programme is currently undertaking expansion plans in all markets globally to support the worldwide demand for cycle technicians, encouragingly with increased Government support.