CyclingIndustry.News moves to six printed Trade Journals per year

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Having introduced a printed element in December of 2016, CyclingIndustry.News will from 2018 move from the current quarterly schedule to six issues per year.

Mailed free of charge to 3,500+ UK bicycle businesses, the Journal has quickly gained credibility with the industry who tell us they’ve enjoyed the editorial mix of industry opinion, data and research driven editorials, as well as business development content.

CyclingIndustry.News’ Editor Mark Sutton said of the move: “We’re pleased to give our partners the regular intervals required by many to ensure marketing messages are received in a timely manner throughout the year. Bringing forward our own take on what trade media should offer readers, our team has been consistently astounded by the high levels of engagement with bike retailers, in particular as soon as an issue lands. B2B audiences certainly still seem to have time for a thought provoking print product, so it’s our pleasure to expand and diversify our content further. We’re open to hearing your stories and opinions too, so get in touch.”

The news follows the announcement that CyclingIndustry.News has significantly enhanced its contributor pool, adding a plethora of experts from around the globe.

“We value our readers with equal measure as our partners, so building our contributor pool with expert knowledge from around the bike business has always been part of the plan,” added Sutton. “For the most part we have gone directly to the market researchers themselves in order to not only add quantity, but to guarantee quality and reliability in our published work. I’m thrilled to count award-winning researchers such as Rachel Aldred and Melissa Balmer, as well as industry thought leaders such as Jay Townley, Jonathon Nunan and John Styles to name just a few of our contributors. We’ve also managed to secure the services of ex-Cycle Trade editor Duncan Moore, who I credit with giving UK B2B media a much-needed shake up not so long ago.”

For a full round up of CyclingIndustry.News’ regular writers and their backgrounds, head here. Not mentioned within, industry veteran and marketing guru Rick Vosper has today joined our panel and begun with a storming article on kicking sexism out of the bike industry.

Starting early in 2018, we’re also thrilled to be teaming up with Arleigh Greenwald of BikeShopGirl fame on an industry-facing podcast. To feature, or to enquire about sponsorship, contact us here.

If you would like to find out how you can carry a sustained presence in our now bi-monthly magazine, mailed to 3,500+ UK businesses (and some international), give us a call on 01727 739160, or email our team here for media pack information.

If you’re a UK bicycle business and don’t yet receive a copy of the Trade Journal, you can subscribe free of charge here. Overseas businesses can buy back issues and subscribe here.

Print not your thing? CyclingIndustry.News web portal has grown month-on-month since launch, last month reaching just shy of 60,000 industry professionals and job seekers.

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